Tiffany Whitlow
Co-Founder & Chief Development Officer, Accclinate
The Power of Community Intelligence:
The Critical Patient Insights Pharma Is Missing
Join clinical, commercial, and community leaders for a discussion on the insights that are often lost between clinical development and commercialization, and how closing the gap dramatically improves clinical recruitment, diversity, patient retention, and long-term health outcomes.
The Patient Engagement Challenge:
Data Doesn't Equal Understanding
Most pharmaceutical organizations can easily pull metrics to identify:
- Where target patient populations live
- What clinical conditions they are diagnosed with
- Which healthcare providers they visit most
- How many participants were recruited into a specific study
Far fewer organizations can answer the operational questions that dictate true patient-centricity:
- Why do patients in underserved zip codes choose not to participate?
- Who are the trusted local influencers driving their healthcare decisions?
- What systemic or cultural barriers exist within specific community ecosystems?
- How do you measure and build authentic community trust to drive action?
Without these qualitative insights, even the most well-funded clinical recruitment and patient engagement strategies will miss the mark.
What You’ll Learn
Our expert panel will break down practical solutions to pharma’s most persistent engagement hurdles.
Key discussion topics include:
Defining the Community Intelligence Gap:
What it is, why it stalls clinical development, and how it impacts your bottom line.
The Clinical-to-Commercial Handshake:
Why critical patient insights get lost between Clinical Operations and Commercial launch teams, and how to fix it.
The ROI of Trust:
The measurable role that lived experience, cultural context, and localized trust play in modern patient retention.
Lifecycle Integration:
How forward-thinking organizations are incorporating community intelligence across the entire drug development lifecycle.
Actionable Diversity Strategies:
Practical workflows for improving diverse recruitment, decentralized trial engagement, and medical affairs outreach.
Community Intelligence in Action:
Real-world case studies demonstrating how localized community insights successfully pivoted struggling trial recruitment campaigns.
Who Should Attend?
This session is designed specifically for life science professionals looking to bridge the gap between clinical data and real-world human behavior:
Clinical Operations & Development Leaders tasked with meeting FDA diversity plan mandates.
Patient Engagement & Advocacy Leaders looking to build sustainable, trust-based community relationships.
Medical Affairs Professionals aiming to refine scientific communications based on localized health realities.
Commercial, Brand, & Market Access Teams preparing for launch planning and patient education initiatives.
Diversity, Equity, & Inclusion (DEI) Leaders working to eliminate barriers to clinical research access.
Feasibility & Site Selection Managers partnering with culturally aligned local health ecosystems.
Meet the Speakers
Neha Shah Londoño
Head of Clinical Trial Diversity and Patient Engagement, Pfizer
Roy Johnson
Pulitzer Prize Finalist and
Columnist AL.com
Columnist AL.com
Bonus Resources
Register today and receive exclusive resources, following the webinar, including:
The Community Intelligence Gap Assessment
Increasing Diversity in Clinical Trials eBook
Cardiovascular Trial Case Study
Save Your Seat
Complete the form below to reserve your spot for "The Critical Patient Insights Pharma Is Missing" webinar.
Replay recording will be available after the webinar.