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From Study-Specific to Therapeutic Area Sustained Community Engagement: A Paradigm Shift in Clinical Trial Recruitment

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Whitepaper:

From Study-Specific to Therapeutic Area Sustained Community Engagement: A Paradigm Shift in Clinical Trial Recruitment 

Rethink how your teams engage with underrepresented communities. 

Most recruitment efforts begin too late—after protocols are written and timelines are already tight. This whitepaper explains why the future of more equitable, inclusive research hinges on sustained, therapeutic area–level community engagement that drives stronger retention, inclusion, and ROI across studies.

Fill out the form to download the guide.

A Smarter Approach to Clinical Trial Recruitment

A Smarter Approach to Clinical Trial Recruitment

Traditional study-specific engagement models are reactive, expensive, and often fail to build the trust needed for true inclusion. In this guide, we outline a forward-looking framework to move beyond one-off campaigns toward continuous engagement that fuels long-term success. 

  • The Hidden Cost of Study-Specific Outreach 
    Why episodic community engagement fails to deliver sustainable results.

  • A Therapeutic Area-Level Model That Works
    How shared investment across studies accelerates recruitment and reduces cost.

  • Building Trust That Lasts
    How ongoing education and presence improve patient retention and data quality.

  • Cross-Functional Value
    Ways TA-level insights can support Clinical Ops, Medical Affairs, and Marketing teams alike.  

Our Results in Numbers

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Engaged Community Members

Our NOWINCLUDED platform boasts about 100,000 engaged persons of color, providing a unique and representative sample for engagement.

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Increase in Diverse Pre-screens

With Acclinate's proven recruitment strategies, a recent study achieved a 400% increase in self-identified, pre-screened persons of color.

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Willingness to Participate

Out of the 400% increase in pre-screened persons of color in our latest study, 40% expressed willingness to participate.

Frequently Asked Questions

Does Acclinate engage communities in conversations about health?

We connect research partners with engaged, representative communities through our NOWINCLUDED platform and sustained outreach programs.

How is a therapeutic area approach different than traditional models?

It builds lasting trust through continuous engagement—before, during, and between studies—so sponsors can connect with communities faster when new opportunities open.

Can this model improve ROI?

Yes. By accelerating recruitment, improving retention, and reducing advertising spend, sponsors see measurable financial and operational benefits—while communities experience long-term advantages in trust and health.

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